Citizen Eco-Drive Weekender Quartz Mens Watch, Stainless Steel with Polyurethane strap, Black (Model: AW1151-04E)

Brand: Visit the Citizen Store

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Description

Men's Eco Drive featuring ring solar technology with date of month feature (not perpetual), high polished finish stainless steel case with glossy blue ABS* plastic accents (appears like blue metal flake paint), mineral glass crystal, stainless steel crown with blue resin enamel accent and Drive logo at end, brushed and polished finish stainless steel screw down caseback (room for engraving), Polyurethane (black) strap (synthetic rubber) with conventional strap buckle, black tone metal dial, black and blue tone hour and minute hands with luminous, black and silver tone second hand (luminous at tip), silver tone applied hour indices (blue non luminous accents on indices at 12-2-4-6-8-10, Luminous accents on indices 1-3-5-7-9-11) Note: ABS plastic is technically Acrylonitrile Butadiene Styrene. This is 30 times stronger than conventional plastics and is used in a wide variety of products such as automotive bumpers, golf club heads, playground equipment, bicycle helmets and many more. Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. So as a �citizen� of the world, we bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. We take that mission seriously and steadfastly welcome what the future may bring. As a true manufacture d�horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch�s final assembly. It�s an artisan�s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities. One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch. The product development policy, �The Fusion of Technology and Beauty,� remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time. CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better � and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next �better� and a new �now� in which you can start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal�not to the past but to the present, and all the way we can improve it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy.

Product Details

Is Discontinued By Manufacturer ? ? No
Product Dimensions ? ? 5.91 x 5.91 x 5.91 inches; 3.03 ounces
Item model number ? ? AW1151-04E
Department ? ? mens
Batteries ? ? 1 Lithium Ion batteries required. (included)
Date First Available ? ? October 16, 2012
Manufacturer ? ? Citizen
ASIN ? ? B008OC1CGW